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|Session Name:||'NBA VR': Putting Fans Courtside with NBA Legends|
|Company Name(s):||Digital Domain|
|Track / Format:||Brand Experience|
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|Overview:||This session will showcase the VR filmmaking breakthroughs behind the 'NBA VR' app, created by Digital Domain in partnership with NBA and Google for Daydream. The app features a new original series, 'House of Legends', placing viewers up close with former basketball legends in an immersive 360 digital universe. It also shows video on demand highlight reels and classic game footage. The talk will detail the team's immersive production techniques, including set reconstruction, stereoscopic movie atlases and proprietary camera systems, creating an immersive experience that brings viewers closer to the action both on and off the court.|