You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name:

Frictionless Media: Why Community Is the New Marketing

Overview:

Frictionless Marketing/Media combines the best in content, event and influencer marketing, and it is changing the way games are promoted. As mainstream marketing such as display advertising, TV commercials and OOH reduce in effectiveness, Frictionless Marketing is picking up the slack. In this talk you will learn how Frictionless Marketing is turning community teams into the core of the marketing department, and this session will cover some of the new medias emerging from community activities and how to execute them.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2018
  • Mike Sheetal
  • PlayBrain, Inc.
  • free content
  • Community Management Summit
  • Community Management