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Session Name: 25 Years of Building Community at Wizards of the Coast
Speaker(s): Aland Failde, Michelle Sutterfield
Company Name(s): Wizards of the Coast, Wizards of the Coast
Track / Format: Community Management Summit
Overview: Wizards of the Coast creates a variety of in-person play and online gaming experiences under powerful brand names, 'Magic: The Gathering' and 'Dungeons & Dragons'. Wizards and their fans are members of a global community bound together by a passion for games and the community built by the people who play them. Over the past 25 years, Wizards has worked closely with local gaming stores to share their knowledge and to encourage them to shape and empower their own community. In this discussion Wizards will share how they have translated that same experience into the digital space with online influencers.

GDC 2019

Aland Failde

Wizards of the Coast

Michelle Sutterfield

Wizards of the Coast

free content

Community Management Summit

Community Management