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Session Name:

25 Years of Building Community at Wizards of the Coast


Wizards of the Coast creates a variety of in-person play and online gaming experiences under powerful brand names, 'Magic: The Gathering' and 'Dungeons & Dragons'. Wizards and their fans are members of a global community bound together by a passion for games and the community built by the people who play them. Over the past 25 years, Wizards has worked closely with local gaming stores to share their knowledge and to encourage them to shape and empower their own community. In this discussion Wizards will share how they have translated that same experience into the digital space with online influencers.

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  • GDC 2019
  • Aland Failde
  • Wizards of the Coast
  • Michelle Sutterfield
  • Wizards of the Coast
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  • Community Management Summit
  • Community Management