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The Number One Educational Resource for the Game Industry

Session Name: Balancing Community and Business: Walking the Tightrope of Needs
Speaker(s): Nick van Vugt
Company Name(s): Uken Games
Track / Format: Community Management Summit

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Overview: In free-to-play mobile gaming, the needs of your players and the goals of your organization are often at odds with one another. Players want to play more often, earn more currency or even change the balance of the game to their benefit. For a product team, this can lead to lost revenue or decreased retention and engagement over long enough periods of time. This talk will review ways you can work with your community and internal teams to provide the best experience for both parties.

GDC 2019

Nick van Vugt

Uken Games

free content

Community Management Summit

Community Management