| Session Name: | Beyond NPCs: AI for Game Operations |
| Speaker(s): | Luke Dicken |
| Company Name(s): | Zynga |
| Track / Format: | AI Summit |
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| Overview: | No matter how great your behavior logic or robust your procedural narrative system, if you aren't also leveraging AI to help you run your business more effectively, then you aren't making the most of what AI can do for your games. In this session, Luke Dicken discusses how Zynga uses AI to support their portfolio of mobile games. From coordinating ad sales and user acquisition through to predictive systems, task automation, and ensuring your community is healthy and happy, AI is playing a significant role across the whole of Zynga's business so come learn what it can do for you! |
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