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|Session Name:||Mobile Games: Launch Strategies and What's New in Mobile Creative (Presented by Facebook Gaming)|
|Speaker(s):||William Lee, Jennifer Taran, Meg Youngblood|
|Company Name(s):||Facebook, Scopely, Facebook|
|Track / Format:||Business & Marketing|
|Overview:||Hear from industry experts on best practices for Mobile Game Launches, including how to develop your creative strategy, how to leverage optimization solutions, and formulate your measurement strategy.Then, learn about the consumer shift to ephemeral content and how to effectively implement Stories and Playable ads into your mobile advertising creative strategy.|