You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

Session Name:

How to Build a VIP Department to Drive Engagement and Revenue in Social Gaming

Overview:

What is the investment required to build a meaningful VIP department that consistently delivers on revenue and engagement metrics? The issue not only lies in understanding the investment required to reward VIP players but also in recognizing the level of operational investment and resources required to guarantee the success of VIP as a function. The objective is for the account manager to be part of the players' overall gaming experience, from interest finding to celebrations of milestones (personal, in game and game related) and support and solutions when problems arise, demonstrating a commitment to such valued players.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2019
  • Gemma Doyle
  • Zynga
  • free content
  • Business & Marketing
  • Business & Marketing