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Session Name:

Trailer Made: What Makes a Successful and Memorable Game Trailer


A trailer is the single most important marketing asset for a game, but making trailers isn't as simple as an exciting piece of music, and cutting it with the most beautiful shots in the game. From his years of experience producing both gameplay and narrative trailers ('Firewatch', 'Spelunky 2', 'Dead Cells', 'Subnautica', 'Ooblets','Tacoma' & many more), Derek Lieu will teach you what makes a successful game trailer, and the key questions to ask during production to stay on the right path. Along the way, he'll sketch out a list of the easily fixable, but extremely common pitfalls many game trailers fall into.

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  • GDC 2019
  • Derek Lieu
  • Independent
  • free content
  • Visual Arts
  • Visual Arts
  • Business & Marketing
  • Business & Marketing