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|Session Name:||Game Publishing 3.0: Battle Testing Your Business Model Pre-Launch (Presented by Xsolla)|
|Speaker(s):||Brooke Van Dusen|
|Company Name(s):||Xsolla, Inc.|
|Track / Format:||Business & Marketing|
|Overview:||When it comes to publishing advice, one mantra you hear often is to "start your marketing early." However, rarely do you hear "start your monetization early." Get up to speed on pre-launch strategy. Generate early indicators to tune your marketing, optimize your sales funnel, and ultimately make more money both pre-release and at launch.|