GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Fostering an Online Community: A Beginner's Guide to Success|
|Track / Format:||Business & Marketing|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||The relationship between brands and audiences has changed. As a result, there's an opportunity to build a deep, two-way relationship with your fan base. The Seriously team set out to challenge the conventional way entertainment brands are created and distributed by building an entertainment franchise that starts with a mobile game, 'Best Fiends'. Throughout that process, the team prioritized community engagement and enabled the fan base to go deeper into the world. As a result, Seriously has built the foundation of a franchise that its audience feels a special connection with. In this session, Andrew Stalbow, CEO and Co-founder at Seriously, will share the company's marketing learnings designed to help you think about the different ways to approach community building for your brand.|