You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
    
Session Name: Maximizing the Influencer Potential for Your Game (Presented by Xsolla)
Speaker(s): Brooke Van Dusen
Company Name(s): Xsolla, Inc.
Track / Format: Business & Marketing
Overview: Influencer marketing has become an essential part of marketing for many games today, and a vital source of growth for some. When should one make their game available for influencer coverage? How should one roll it out and what's the ideal timing to adopt business models such as revenue sharing and sponsorship? And most importantly, how can one avoid failure with reasonable expectations for this distribution channel? In this talk, Xsolla will discuss how to position a game for influencer success.

GDC 2019

Brooke Van Dusen

Xsolla, Inc.

free content

Business & Marketing

Business & Marketing