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|Session Name:||Expanding the World of 'Candy Crush': A Postmortem on 'Candy Crush Friends Saga'|
|Speaker(s):||Tracey John, Jeremy Kang, Robert Mackenzie|
|Company Name(s):||King, King, King|
|Track / Format:||Mobile Summit|
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|Overview:||How do you grow the world's most popular mobile game? Released six years after 'Candy Crush Saga', 'Candy Crush Friends Saga' is the fourth title in the hit franchise. This session will walk through the process of how the development team expanded the game world and built upon this billion-dollar IP to create a more accessible game, including adding collection and other gameplay elements, redesigning the look of the characters, and retrofitting a new narrative foundation.|