| Overview: |
The shift to online interaction during COVID-19 has placed a major spotlight on the gaming industry this past year - especially how games build and moderate their communities. And within community interaction, the greatest focus has been on voice chat, and the profound impact it can have on player enjoyment, empowerment, retention and loyalty, the emotional well-being of players, and most importantly, the bottom line. There is a wealth of research and data on this subject, much of which is likely unfamiliar to most game developers, publishers and their community managers. My talk will shine a light on the findings of this research, and will tie them together to help emphasize the impact that voice chat can have on players and the bottom line, as well as shift community management out of the category of being a pure cost center.
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