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The Number One Educational Resource for the Game Industry

Session Name: Art Direction Summit: IKEA: Art Directing the Real World
Speaker(s): Gretchen Broussard, Tanja Gannon, Fredrik Karlsson, Sam MacDermot
Company Name(s): IKEA Marketing & Communication AB, IKEA Marketing & Communication AB, IKEA Marketing & Communication AB, IKEA Marketing & Communication AB
Track / Format: Art Direction Summit

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Overview: IKEA Presents 'Art Directing the Real World', the end-to-end journey of one of our 3D room sets from conception to final image. We will share a look at our 3D processes today and a glimpse of how IKEA intends to use 3D communication in the future.

Game Developers Conference 2021

Gretchen Broussard

IKEA Marketing & Communication AB

Tanja Gannon

IKEA Marketing & Communication AB

Fredrik Karlsson

IKEA Marketing & Communication AB

Sam MacDermot

IKEA Marketing & Communication AB

free content

Art Direction Summit

Visual Arts