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Session Name:

Art Direction Summit: IKEA: Art Directing the Real World

Overview:

IKEA Presents 'Art Directing the Real World', the end-to-end journey of one of our 3D room sets from conception to final image. We will share a look at our 3D processes today and a glimpse of how IKEA intends to use 3D communication in the future.

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  • Game Developers Conference 2021
  • Gretchen Broussard
  • IKEA Marketing & Communication AB
  • Tanja Gannon
  • IKEA Marketing & Communication AB
  • Fredrik Karlsson
  • IKEA Marketing & Communication AB
  • Sam MacDermot
  • IKEA Marketing & Communication AB
  • free content
  • Art Direction Summit
  • Visual Arts