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Independent Games Summit: If You Build It They Won't Come: Marketing Fallacies & Missed Opportunities


Do you believe if you build a good game it will automatically attract your intended audience and reach players? Do you think a good trailer and a good trailer alone is enough to sell your game? Do you believe your first screenshots don't matter or that a launch trailer is all you need? We're here to tell you why you're wrong. nnIn this talk, we'll walk through common marketing fallacies and missed opportunities so you can maximize your chances to get noticed and grow your reach over time. This talk, given by a trailer expert and marketing pro, will dispel common misconceptions and pitfalls that many devs rely on too often to market their game. We'll also discuss some impactful and often missed marketing opportunities that can make a real difference in selling your game to your target audience.

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