You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

The Golden Rule of Game Promotion: No One Cares About Your Game


Based on helping market hundreds of indie gameslike Vampire Survivors, Exo One, art of rally, and What the Golf?the golden rule of indie game marketing has emerged!In this talk, the "no one cares about your game" mindset gets explained and shows how this simple marketing philosophy can help teams laser focus their social media posts, keep their trailers to-the-point, write better emails, and shape a wider PR campaign mindest. Expect data, anecdotes and real-world examples that help game professionals understand how small people's attention spans are and why it is key to understand why even viral megahits are virtually unknown to indie and general video game players alike.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • Game Developers Conference 2023
  • Thomas Reisenegger
  • Future Friends Games
  • free content
  • Business & Marketing
  • Business & Marketing