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|Session Name:||Futureproof Your Game with Game Creator Services (Part 1, Panel Discussion) (Presented by Microsoft)|
|Speaker(s):||Ada Duan, Brady Woods, Crystin Cox, CJ Williams|
|Company Name(s):||Minecraft, Microsoft, Xbox Game Studios Publishing, Microsoft|
|Track / Format:||Business & Marketing|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||In-game revenue grew 32% in the last year and 9 of 10 game studios build player engagement services into their titles. Building and operating games is becoming increasingly complex as developers respond to more real-time community needs, more player insights, and growing expectations of personalization and customization. Join Xbox Publishing, Game Creator services and Minecraft leaders as they break down some of the biggest challenges facing devs today and opportunities to unlock greater engagement tomorrow. In part one (Wednesday, March 22nd, 10:30AM) we will identify the problem areas and talk about common solutions that make your game futureproof, and in part two (Thursday, March 23rd, 10:30AM) we will open the panel to the audience for an "ask me anything" Q&A session.|