The Number One Educational Resource for the Game Industry
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Overview:
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For something that is so appreciated by the game community, memes sure do scare a lot of folks when you combine them with marketing. In this session, Natalie Puchalski, Lead Community Manager at Behaviour Interactive, will share how integrating memes into marketing can be a very effective and potentially profitable way to reach consumers. By figuring out how to safely include them into your content planning, it becomes easy to generate opportunities for considerable revenue. Natalie will also touch on the fact that it is very simple to adapt this model to the size of the studio. When you are a 20-person studio, developing a high-cost trailer is not always the right way to stand out and show your game to the world for the first time. Memes, however...
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