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|Session Name:||Diverse Business Models Fueling Growth Across the Games Industry (Presented by Microsoft)|
|Speaker(s):||Jen MacLean, Andrea Rene, Nick Popovich, Michael Schade|
|Company Name(s):||Microsoft, What's Good Games, Monomi Park, Rockfish Games|
|Track / Format:||Business & Marketing|
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|Overview:||Developers of all sizes continue to find success across a diverse set of business models. In this panel, we'll discuss how differing business models, including traditional sales, free-to-play and subscriptions can positively impact a game's performance and help developers reach new fans around the world. Featuring Jen MacLean, GM Creator Partnerships at Xbox and other representatives from across the industry, the panel will share their experiences, key takeaways, challenges and successes to help developers navigate an everchanging landscape.|