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|Session Name:||Futureproof your game with Game Creator Services (Part 2, AMA/Q&A) (Presented by Microsoft)|
|Speaker(s):||Ada Duan, Brady Woods, Crystin Cox, CJ Williams|
|Company Name(s):||Minecraft, Microsoft, Xbox Game Studios Publishing, Microsoft|
|Track / Format:||Business & Marketing|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||In-game revenue grew 32% in the last year and 9 of 10 game studios build player engagement services into their titles. Building and operating games is becoming increasingly complex as developers respond to more real-time community needs, more player insights, and growing expectations of personalization and customization. Join Xbox Publishing, Game Creator services and Minecraft leaders in the second half of this two-part series as they recap key points from Wednesday's panel and turn to the audience for an open Q&A session.|