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|Session Name:||Is Beauty Emotional or Rational?: Cosmetics and Consumer Choice in 'NARAKA: BLADEPOINT'|
|Track / Format:||Design|
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|Overview:||In NARAKA: BLADEPOINT, there are hundreds of cosmetics with diversified design styles. Although each skin is a delicate work of designers, in-game skins always have drastically different sales volume, which brings the key questions discussed today: What kinds of skins do players prefer? Do consumers usually buy cosmetics emotionally or rationally? Starting from the player's aesthetic preferences, this talk will introduce the way how NARAKA: BLADEPOINT's research team found regular patterns of consumer choice and quantified the abstractive beauty.|