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|Session Name:||Poison Seeps: How Toxicity Erodes Trust, Degrades Player Experience, and Hurts The Bottom Line (Presented by Modulate)|
|Speaker(s):||Eve Crevoshay, Elspeth Eastman, Daniel Kelley, Mike Pappas|
|Company Name(s):||Take This, Spiffy Gumdrop Inc., Anti-Defamation League, Modulate|
|Track / Format:||Business & Marketing|
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|Overview:||We all know that toxicity is a major problem in video games. Some titles and franchises have become notorious for their toxic communities. The ADL's most recent industry report states that more than five out of six adults experience harassment in online games and the problem is getting worse, not better. Toxicity erodes trust in studios and damages player sentiment. It's clear that game studios have to do something about the problem both for the good of the industry and for their own bottom lines. How does this pervasive toxicity actually impact game revenue and and to what degree?|