The Number One Educational Resource for the Game Industry
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Overview:
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What determines the life cycle of an IP? The team of Fantasy Westward Journey believes the core factor is the user. As long as users are there, the IP will always exist. Hence, revitalizing the existing users and attracting more new users are the central topics that the team persists in exploring.In this talk, the team will share their insight into creating a "psychological force field," as well as applying "consumer psychology" to product marketing. They will also share practical and different marketing examples of Fantasy Westward Journey, in order to explain in detail their own methodology of using public opinion to influence users' minds to form a consensuswhich will eventually encourage consumption, increase capital inflows, and uncover the "hidden gold mine."
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