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|Session Name:||'The Sims': Process and Learnings for Developing DEI Content|
|Company Name(s):||Electronic Arts|
|Track / Format:||Design|
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|Overview:||Phillip Ring, Executive Producer on The Sims 4 at Maxis, Electronic Arts, shares insights and lessons from working on The Sims team and how they have been engaging with Diversity, Equity & Inclusivity (DEI) in their games. This talk looks at the changing expectations of players and will include insights and best practices for connecting with your game communities, underrepresented communities, and resource groups to help deliver on these expectations. Phillip will share examples from The Sims 4including the addition of a recent feature enabling pronouns for Simsand why it is important to uphold the values of your studio, team, and community.|