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The Number One Educational Resource for the Game Industry

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ROI on T&S: Toxicity and the Bottom Line


There is a widely-held assumption that toxicity in gaming spaces remains a cornerstone of these communities because so-called "toxic players" constitute a significant proportion of consumers. This idea fuels a fear that improved moderation efforts against these toxic behaviors would remove a core game-playing demographic and reduce game studio profitability and sustainability.n nBased on cutting-edge, ongoing research, this talk will present a business case for effective moderation of toxic behavior in gaming spaces. It will demonstrate how toxic gaming communities negatively impact not only player safety and player communities, but the fiscal bottom line. The talk will conclude with tangible suggestions for moving forward, including the expansion and refinement of existing moderation efforts and preventative, resilience-building strategies for community management teams and player communities.

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