You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
GDC Vault Logo

The Number One Educational Resource for the Game Industry

Session Name:

Community Management Summit: Blurring the Border Between Reality and 'Cyberpunk 2077' Using ARG

Overview:

One of the strengths of Cyberpunk 2077 is the storytelling. This talk covers how using an ARG as one of our communication tools enhanced that aspect of the game in the eyes of the community and gamers. It will feature a broad overview of the methods of multiplatform storytelling and dives deeper into the specifics of the campaign and the tools used to achieve its goal community engagement. The talk will also cover motivations behind different techniques, along with what worked well and what could be done differently.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • Game Developers Conference 2024
  • Amelia Koat
  • CD PROJEKT RED
  • Sebastian Siejka
  • CD PROJEKT RED
  • free content
  • Community Management Summit
  • Business & Marketing
members only icon