The Number One Educational Resource for the Game Industry
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Overview:
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In this talk, Ben Maltz-Jones will take the audience through the strategy, successes, and failures of bringing Larian Studios to TikTok. The session will take audiences through navigating a trends-based system, finding your voice on the platform, and how to play to the strengths of TikTok to encourage growth on the platform. It will also explore how to explain TikTok to people who may need more clarification on the platform, and how to ensure people buy into your vision and give you the freedom to experiment that the platform warrants.nnGain knowledge of how to demonstrate the advantages of creating bespoke TikTok content, how to fit it into your workflow, and how to add it to your social media suite without it taking over your entire life.
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