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Tabletop Summit: 15 Years of Insight: The Evolution of China's Board Game Market Across Two Generations
Through this speech, the attendee gains a comprehensive overview of the 15-year development journey of the board game market in China. From the initial lack of awareness about board games to the growth of millions of offline players, the flourishing of online platforms, and the transformation path faced with the impact of mobile games. Attendees hear inspiration on these topics, including:1. How to quickly introduce more players to "what is board games"? How to design an enlightening board game that better suits local players?2. How to develop from a small-scale board game experience to a club model?3. The challenges and solutions of the board game club model, how to transform board games into a broader operational model and contribute to the development of board game design?4. Design characteristics of Chinese board game experience stores.
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