| Session Name: | Free-to-Play Summit: Designing to Reduce Toxicity in Online Games |
| Speaker(s): | Jenova Chen |
| Company Name(s): | thatgamecompany |
| Track / Format: | Free-to-Play Summit |
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| Overview: | thatgamecompanys CEO and Creative Director Jenova Chen explores how specific design decisions can profoundly impact the wellness and engagement of players. With examples from Sky: Children of the Light, Jenova will demonstrate how providing players with opportunities to build meaningful real relationships, trust others and share powerful emotions can foster a thriving and wholesome community. To achieve high player retention and create positive free-to-play experiences that prioritize player safety and accessibility, thatgamecompany employs various design practices. These include consent-based communication mechanics, large-scale virtual events and non-predatory in-game transactions. Through real-life examples from thatgamecompany's Sky: Children of the Light, including a recent Guinness World Records breaking virtual concert bringing in 1.3 million concurrent players, Jenova will provide insight into why Sky remains a game players continue to turn to, and how other developers can learn from these intentional design choices. |
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