-
Overview:
-
While the impact of privacy policy changes are felt throughout the mobile industry, Kids app developers have been at the forefront of navigating this new reality. In our vertical, challenges facing profitable Paid UA and attribution are only compounded by platform changes and regulatory scrutiny.nnWhere there were no playbooks, best practices, shortcuts, or 'hacks', we built a system that works. Over two years, we have built a framework that not only drives scalable growth, but has improved ROI by 40% and increased customer base retention by 17%. While our use case might be extreme, themes around embracing first principles, creative problem solving, and customer centricity are applicable to everyone.
Recommended
