You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
GDC Vault Logo

The Number One Educational Resource for the Game Industry

Session Name:

The Power of Partnership: How EA SPORTS and Amazon Are Elevating the Sports Fan Experience with Madden NFL 26 (Presented by Amazon Web Services)

Overview:

Discover how EA SPORTS and Amazon joined forces to launch a 360 Madden NFL 26 activationan ambitious effort to elevate and expand how fans engage with sports. By combining EA SPORTS' expertise in game development and immersive digital engagement with Amazon's expansive technology and media platforms, the 2025 partnership brought multi-faceted experiences to sports fans and gamers across Prime Video, Luna, Twitch, Amazon Ads, Amazon.com and more. This collaboration represents a strong first step, showcasing what's possible when two industry leaders unite their strengths across streaming, digital engagement, and retail. The session will highlight key outcomes from this inaugural year, real-world learnings, and the emerging trends that make EA SPORTS and Amazon ideally positioned to shape the future of fandom by giving fans a richer, interactive experience.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • Game Developers Conference 2026
  • Ashley Holinger
  • AWS
  • Trevor Moore
  • AWS
  • Aimee Munton
  • AWS
  • Jesse Sell
  • Twitch
  • Andrew Echanique
  • Electronic Arts (EA)
  • Ryan Bodlaender
  • Electronic Arts (EA)
  • free content
  • Game & Production Technology
  • Programming
  • Discovery & Marketing
  • Business & Marketing
members only icon