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Session Name:

Remaster, Reboot, Reinvent: Case Studies in 'Wizardry' IP Revival

Overview:

This session presents a post-mortem on the successful revival of the legendary Wizardry RPG series. Initially launched in 1981, the dormant franchise was revitalized by Japanese publisher Drecom Co., Ltd., achieving a market scale of over 100 million USD. We will provide a data-driven look at how a decades-old IP not only reclaimed its legacy but also attracted a significant new demographic of 20-30 year old users and achieved unexpected global success, particularly in traditional Chinese-speaking markets. The talk will detail how the development team balanced historical reverence with modern game design, and how strategic cross-media collaborations expanded its reach. This is a must-attend session for any developer or publisher seeking practical, real-world lessons on how to resurrect, modernize, and sustain a cherished gaming IP for future generations.

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  • Game Developers Conference 2026
  • Hiroaki Murao
  • Drecom Co., Ltd.
  • free content
  • Business Strategy
  • Business & Marketing