The Number One Educational Resource for the Game Industry
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Overview:
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The discovery ecosystem is chaotic, misunderstood, and unforgiving. Most games sink without a trace; not because they're bad, but because developers are still using a 2010s playbook on how platforms and media actually work. Ichiro Lambe is a 30 year industry veteran who founded one of the longest-running indie studios, Dejobaan Games, and was recruited by Valve to help improve discovery on Steam. He'll deconstruct the sales funnel, reframe the roles of media and platforms, and provide a concrete, iterative framework for making your game seen, understood, and desired. You will leave knowing how to test your messaging, align with the real goals of games media, and engineer every part of your store pagefrom its name to its trailerto command attention in a marketplace of 130,000+ games.
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