The Number One Educational Resource for the Game Industry
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Overview:
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In this session, attendees will learn how free-to-play mid-core title "Heroes of History" doubled per-player monetization performance compared to its predecessor, "Rise of Cultures". Based on this case study, Lukas will share tools and best practices for grounding games in solid business hypotheses, designing game systems that facilitate effective monetization and avoid cannibalization, and designing monetization initiatives that capture value effectively. Lukas argues that monetization is not a ploy to extract more money from players, but a win-win situation for both players and game developers: Failing to monetize effectively, UA-driven free-to-play games reach a smaller audience, receive fewer content updates, and ultimately die.
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