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The Number One Educational Resource for the Game Industry

Session Name:

Behind the Scenes of Game Funding

Overview:

In today's volatile funding landscape, building a studio independently demands more than creativity -- it requires strategic capital partnerships. Ed Fries, Founder of 1Up Ventures and former Xbox executive, and Emily Greer, Venture Partner at 1Up Ventures and former CEO and Co-Founder of Kongregate -- bring deep experience backing and scaling game studios.In this candid discussion, they share what it's truly like to fund a game - how investment decisions are made and how risk is evaluated. From traditional avenues like venture capital, publishing deals, and crowdsourcing to innovative methods such as UA financing, revenue-based financing, and IP licensing, the opportunities are vast but require deliberate planning. Join them to hear their stories, insights, and lessons learned from years of shaping the gaming industry.

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