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Player-Oriented Monetization: Curating Monetization as Boutique Experience (Presented by Tencent Games)
Monetization, especially in free-to-play titles, is a hugely important aspect of Live Service revenue generation. This session focuses on the monetization ecosystem and content design in 'Delta Force', specifically the foundational logic behind its cross-platform content structure and its innovative attempt to create its gameplay-integrated monetization, which benefits players' retention. At the same time, the 'Delta Force' team have also gained some novel insights through seasonal content cadence optimization. With some concrete examples, we will demonstrate our approach to establishing our IP value, involving players directly into the game and fueling social media virality.
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