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The Number One Educational Resource for the Game Industry

Session Name: (104) Know Your Players: An In-Depth Look at Player Behavior and Consumer Demographics
Speaker(s): Chris Bateman, Robin Boyar, Yuanzhe (Michael) Cai, Craig Davison, Jefferson Dong, Chris Early, Chaim Gingold, Katherine Isbister, Yasmin Kafai, Nicole Lazzaro, Hans Lee, Robert Nashak, Heidi Perry, Jeff Pobst, Jason Scott, Dallas Snell, Constance Steinkuehler, Mark Terrano, Tony Van, Nick Yee
Company Name(s): International Hobo Ltd, Electronic Arts, Park Associates, Microsoft Game Studios, Eidos, Inc, MS/Windows Gaming, levity lab, NYU's Polytechnic Institute, UCLA Graduate School of Education & Information, XEODesign, EmSense Corporation, Yahoo! Games, PlayFirst, Hidden Path Entertainment, Volition, The Happy Cooperative, University of Wisconsin - Madison, Hidden Path Entertainment, Ubisoft Entertainment, Stanford University
Track / Format: Business and Management

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GDC 2007

Chris Bateman

International Hobo Ltd

Robin Boyar

Electronic Arts

Yuanzhe (Michael) Cai

Park Associates

Craig Davison

Microsoft Game Studios

Jefferson Dong

Eidos, Inc

Chris Early

MS/Windows Gaming

Chaim Gingold

levity lab

Katherine Isbister

NYU's Polytechnic Institute

Yasmin Kafai

UCLA Graduate School of Education & Information

Nicole Lazzaro


Hans Lee

EmSense Corporation

Robert Nashak

Yahoo! Games

Heidi Perry


Jeff Pobst

Hidden Path Entertainment

Jason Scott


Dallas Snell

The Happy Cooperative

Constance Steinkuehler

University of Wisconsin - Madison

Mark Terrano

Hidden Path Entertainment

Tony Van

Ubisoft Entertainment

Nick Yee

Stanford University

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Business and Management

Business & Marketing