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Session Name Hey, You Should Play This! Lessons Learned from Helping 100 Million Users Find Games
Speaker(s) Jussi Laakkonen
Company Name(s) Applifier
Track / Format Social Games Summit
Overview

Your users are promiscuous. They are clicking on ads, hitting the back button and installing new apps all the time. Cross-promotion leverages this behavior to drive free, incremental growth. Applifier has helped publishers find over 100 million new users for free. In this session, Jussi will start with an introduction to different user acquisition channels on Facebook, iOS and Android. He will then focus on cross-promotion as a free user acquisition channel, how to maximize the results, and deliver statistics and findings derived from our dataset of over 100 million users. The session will wrap up with his top 5 recommendations.

GDC Europe 2011

Jussi Laakkonen

Applifier

free content

Social Games Summit

Other


UBM Tech