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Session Name From Saving the Princess to Saving the Cow: Content Lessons from MMOs to Facebook Games
Speaker(s) Anne Toole
Company Name(s) The Write Toole
Track / Format Social Games Summit

As Facebook games mature, developers must work harder to differentiate and monetize their games, and more and more designers are turning to narrative as the solution. Yet narrative done poorly can alienate players. Fortunately, Facebook developers can draw from the wealth of experience of their social gaming predecessors, MMOs. At the same time, MMO developers can learn new narrative and design tricks from the success of Facebook games. Narrative Designer ,Anne Toole, draws examples from MMOs and Facebook games that demonstrate the power of narrative design to not only engage players, but drive monetization.

GDC Europe 2011

Anne Toole

The Write Toole

free content

Social Games Summit


UBM Tech