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Session Name Why Operating a Top 10 Facebook Social Game Across Multiple Markets Is Difficult!
Speaker(s) Bart Barden
Company Name(s) PopCap Games
Track / Format Social Games Summit
Overview

Thinking about operating a social game to other languages other than English?  PopCap found out that operating a top 10, high-quality, social game in several markets is difficult and complex. Listen and ask questions of Bart Barden the Director of Social and Online Business for PopCap Games as he walks through key decisions and experiences specific to operating Bejeweled Blitz in several markets.  Topics covered will include development, regionalization/localization, analytics, marketing (both paid and earned), legal considerations, opportunity identification and monetization.

GDC Europe 2011

Bart Barden

PopCap Games

free content

Social Games Summit

Other


UBM Tech