You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Session Name Out of the Frying Pan: From Games to Services
Speaker(s) Aaron Loeb
Company Name(s) Playfish
Track / Format Production

If you are a leader, business owner, creative head, producer or other stakeholder in a business that's changing from packaged goods to games as a service, you've probably heard you will need a new set of skills. Some people who have made the jump say of packaged goods game makers that everything you know is wrong. While it's not that melodramatic, they are very different businesses and require different skills. Aaron Loeb, the general manager of Playfish SF and former CEO of Planet Moon Studios explores the many things he wishes he'd known about making the switch.

GDC 2012

Aaron Loeb


free content



UBM Tech