|Session Name||Out of the Frying Pan: From Games to Services|
|Track / Format||Production|
If you are a leader, business owner, creative head, producer or other stakeholder in a business that's changing from packaged goods to games as a service, you've probably heard you will need a new set of skills. Some people who have made the jump say of packaged goods game makers that everything you know is wrong. While it's not that melodramatic, they are very different businesses and require different skills. Aaron Loeb, the general manager of Playfish SF and former CEO of Planet Moon Studios explores the many things he wishes he'd known about making the switch.