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Session Name Castleville Postmortem: What Went Right and Wrong
Speaker(s) William Lemons, Bruce Shelley
Company Name(s) Zynga, Zynga
Track / Format Design
Overview A review of what went right and what went wrong in the design and development of Castleville, currently the 5th most popular Facebook game app with over 5.5M DAU, over six months post-launch. How did a studio with its roots in RTS (Age of Empires) carry forward that experience and embrace the demands of social gaming on Facebook to build a winner? What will the studio do differently when creating its next game?

GDC Online 2012

William Lemons

Zynga

Bruce Shelley

Zynga

free content

Design

Design


UBM Tech