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Session Name For Women, by... Men?
Speaker(s) Jill Schneiderman
Company Name(s) SGN
Track / Format Design
Overview An astounding 69% of Facebook gamers and 53% of mobile gamers are women, yet only a fraction of the developers making these games are female. With such a heavily female-dominated player base, the insight that women bring to the table in the development process is invaluable. Things that seem like minor details - color choices, character outfits and facial expressions, fonts - add up to determine whether or not a woman will connect with, and ultimately spend money in, your games. In this 25-minute lecture, VP of Games at SGN, Jill Schneiderman, will discuss how "40-year-old women" became the new "13-year-old boys", and why having women involved in your development process will significantly increase your chances of appealing to this new gaming majority.

GDC Online 2012

Jill Schneiderman

SGN

free content

Design

Design


UBM Tech