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Session Name The Gamer Motivation Profile: Model and Findings
Speaker(s) Nick Yee
Company Name(s) Quantic Foundry
Track / Format Design
Overview Gamers are not a monolithic group; gaming preferences and motivations vary among gamers in important ways. Using survey data from over 140,000 gamers worldwide, we developed an empirical framework of gaming motivations and a validated tool to measure those motivations. We'll present the gaming motivations we identified, how they are related to each other, and how they vary by gender, age, personality, and geographic region. This is a data-driven talk where we focus on the surprising findings that emerged from the large data set.

GDC 2016

Nick Yee

Quantic Foundry

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Business, Marketing & Management

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