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Session Name Getting to a Brand's Core Message with VR
Speaker(s) Ryan Pulliam, Steve Nix, Brian Latt, Julia Sourikoff
Company Name(s) Specular Theory, Reel FX VR, m ss ng p eces, Tool of North America
Track / Format Brand Experience
Overview Truly effective VR experiences not only require a narrative that works exclusively in an immersive storytelling environment, but an authentic adherence to brand values. This talk starts with panelists showcasing past work for top brands including BMW, Converse, Honda, Google, Dos Equis, GE, American Express, AT&T, Jeep and JC Penney. The subsequent discussion centers around tips on VR vs. 360 video content for branded campaigns, lessons learned from completed campaigns, use of VR at live events/retail vs. more personalized smartphone experiences, and much more.

VRDC Fall 2016

Ryan Pulliam

Specular Theory

Steve Nix

Reel FX VR

Brian Latt

m ss ng p eces

Julia Sourikoff

Tool of North America

free content

Brand Experience

Virtual / Augmented Reality


UBM Tech