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The Number One Educational Resource for the Game Industry

Session Name: New Dogs, New Tricks: Breeding Social Networking and Virtual Pets
Speaker(s): Matthew Roberts, Andrew Stern
Company Name(s): ngmoco:), ngmoco
Track / Format: iPhone Games Summit

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Overview: Touch Pets Dogs breeds 3D virtual pets with social networking within a free-to-play business model. This talk discusses how the game's design had to grow and adapt as the iPhone game market filled with limitless low- and no-cost gaming and entertainment options, and how the team progressed the game mechanics to meet a wide variety of audiences tastes and budgets. Observed strengths and weaknesses of the iPhone and iPod as a platform for high-fidelity, free-to-play, socially-grounded games will be presented, as well as lessons learned about player behavior in the wild that further evolved the game's design, marketing and monetization.

GDC 2010

Matthew Roberts

ngmoco:)

Andrew Stern

ngmoco

free content

iPhone Games Summit

Smartphone / Tablet Games