You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: Real-World Gaming: The Blending of the Real World + Digital World
Speaker(s): Keith Lee
Company Name(s): Booyah
Track / Format: iPhone Games Summit

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: The advent of touchscreen mobile phones with GPS and cameras such as the iPhone and Android phones is giving rise to an array of augmented reality apps and Location-Based games. It's opening up a brand new sector: Real-World Gaming. This presentation will take a look at the technologies and monetization strategies of the fastest growing apps in the white-hot geo-location real world social gaming space. Besides the typical F2P freemium models, the potential for tie-ins to the real-world opens endless branding opportunities and partnerships for developers. Participants will come away with a detailed understanding of the challenges and issues in this new geo-gaming space, as well as interesting opportunities for new monetization streams. Since Booyah's release of MyTown in December 2009, the iPhone app has rocketed up to Top 7 in the Apple App store with surpassed 1 Million registered users.

GDC 2010

Keith Lee

Booyah

free content

iPhone Games Summit

Smartphone / Tablet Games