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|Session Name:||Localizing for the Spanish Speaking Community|
|Speaker(s):||Victor Alonso Lion, Diana Diaz Monton|
|Company Name(s):||Pink Noise, WordLab|
|Track / Format:||Localization Summit|
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|Overview:||With more than 329 million speakers worldwide, Spanish is consolidating its position as a key language for localization. However, the wide number of Spanish-speaking countries and array of dialects continues to pose a challenge to the localization process. Using a series of real-life examples, Victor Alonso Lion and Diana Diaz Monton will take a closer look at language, introducing the audience to the Spanish-player and highlighting the key decisions and the Spanish speaking processes necessary for successful game localization. From Neutral Spanish to specific country-markets, they will analyze different approaches and how these are perceived by the player and the specialist press.|