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|Session Name:||Wake up! Your Team is on Fire! Why Your Real Problems Are Cultural and How to Change Them|
|Company Name(s):||Electronic Arts - Pandemic|
|Track / Format:||Production|
|Overview:||What's the difference between a manager and a leader? One key separator is the ability to drive a cultural shift on a team, in a studio or across a global organization. It's being able to identify a systemic problem and methodically refocus the lens that everyone is using until each person understands the change they must embody. But this sounds like a job for the GM or VP of Organizational Effectiveness. Not at all: any leader at any level can drive change from the grassroots as I've done inside Electronic Arts.|