You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

Session Name:

A Peek Behind the Shoji: Japan's Videogame Market Today

Overview:

You've heard all about the complexities of marketing games in Japan, the barriers to entry, and the alleged tastes of Japanese consumers. Well, nothing is impossible, and today, the landscape of Japan's videogame market is very different from what it was a few years ago, when those generalizations were formed. This discussion builds on the speaker's session last year about how to make your game successful in Japan, and focuses on answering many of the questions the previous session raised about the precise nature of the Japanese videogame market. The topics of discussion include an overview and update of the market, retreating and developing trends, the changing shape of gaming, following the Yen to mobile content, abandoning the negative image of non- Japanese games, high sales of US and European developed, titles such as Medal of Honor and GTA3, introduction of the "CERO" rating system, and looking forward to more mature videogames.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2004
  • Rio Hasegawa
  • Sony Computer Entertainment Japan
  • free content
  • Game Design
  • Design